Meet the Couple Disrupting the Wedding Industry

By The Miami News Lifestyle Desk

Published: July 2025

Steve Larsen and Marley Jaxx are redefining what it means to say “I do.” Rather than a traditional private ceremony, the couple is opening their wedding to the public, selling tickets to a three-day experience that’s equal parts celebration, content creation, and business strategy.

It’s called “I Do: Crash the Party” — and it’s a game-changer.

From Ceremony to Strategy: A Business Model in Disguise

Behind the scenes of this destination-style wedding is a strategic move. The couple is using their wedding not just to celebrate love, but to:

• Elevate their personal brands
• Engage a wider community
• Monetize the moment
• And create high-impact media content

While most couples rack up debt for a one-day affair, Steve and Marley are turning their nuptials into a profitable business experience.

Who Are Steve Larsen and Marley Jaxx?

Steve Larsen is known in entrepreneurial circles for his high-ticket marketing strategies and for his time building sales funnels for ClickFunnels. Marley Jaxx is a filmmaker and branding expert who’s helped thousands of creators elevate their storytelling.

Together, they’re a dream team of influence and execution.

Their wedding isn’t just about sharing vows — it’s about sharing vision.

A Wedding You Can Actually Crash

Here’s what sets this event apart:

It’s ticketed. It’s tiered. And anyone can join.

Whether you’re a die-hard fan of the couple or just someone curious about unconventional weddings, you can buy a pass to attend.

• General Admission gives access to the main event
• VIP Tickets include exclusive parties and behind-the-scenes access
• Digital Passes allow fans to tune in remotely

It’s inclusive. It’s innovative. It’s unapologetically modern.

The Business of Love: Weddings as Marketing Assets

What makes this so brilliant is that Steve and Marley are tapping into the power of events as media.

Rather than treating their wedding as a one-time cost, they’re using it as:

• A live event activation
• A product launch
• A brand story
• A high-conversion content hub

Every detail — from the venue to the vows — has been designed to maximize meaning and media value.

Content Creation Meets Commitment

The wedding is being professionally filmed and repurposed into multiple formats: social media reels, documentary-style episodes, and potentially a branded series. It’s part of a broader trend where content creators turn their real lives into their business lives.

In Marley’s words, “This isn’t just for us — this is a way to invite the world into the magic of real love, in real time.”

And the magic is monetized.

A New Blueprint for Entrepreneurs (and Engaged Couples)

Here’s why this model matters:

• It’s scalable — others can replicate it
• It’s emotionally resonant — the story is real
• It’s brand-aligned — it reflects their identities
• And it’s profitable — generating revenue while making memories

This isn’t just a wedding. It’s a masterclass in modern marketing, personal branding, and event design.

What “I Do: Crash the Party” Says About the Future of Events

In an experience-first economy, people are willing to invest in moments that feel authentic, inclusive, and shareable.

This wedding proves that personal and public don’t have to compete — they can coexist beautifully.

Steve and Marley are proving that:

• A wedding can be a community experience
• Love can be a leadership tool
• And business can be romantic

It’s not just disruption. It’s evolution.

Who Should Be Paying Attention?

• Entrepreneurs: Looking to build brand loyalty through authenticity
• Marketers: Seeking innovative engagement strategies
• Couples: Ready to make their celebration their own
• Event Planners: Exploring new experience-based formats
• Content Creators: Wanting to monetize real-life milestones

If you’re in any of these spaces, this is the model to study.

Love as a Launchpad

Steve and Marley aren’t throwing a wedding.

They’re launching a movement — one that says your love story doesn’t have to be quiet, traditional, or private. It can be loud, open, strategic, and wildly inspiring.

By crashing their own party — and inviting the world to do the same — they’re challenging all of us to rethink how we celebrate, connect, and create legacy through our most meaningful moments.

So when they say “I do,” it’s not just to each other.

It’s to a new era of celebration — where business, branding, and bold love collide.

Want to attend the wedding of the year — or watch it unfold online?

Visit:crashthepartywithsteveandmarley.com