With Lugos Travel and his new book, Shane Mahoney redefines what it means to live richly—emphasizing meaning, resilience, and relationships over opulence.
By The Miami News | August 18, 2025
In the world of luxury travel, Shane Mahoney has long curated experiences for everyone from billionaires to everyday dreamers. But his mission extends beyond five-star resorts and passport stamps. As the founder of Lugos Travel and now author of The 18/40 Rule, Mahoney is a guide not only to exquisite destinations, but to deeper living.
“I seek to expand what people feel in their daily lives by showing real-world places and thought processes that inspire and motivate them to become their best selves,” Mahoney says from his base in Jacksonville, Florida. His tailored travel experiences are prized for speed, flexibility, and transparent pricing. But it’s his philosophy that sets him apart: luxury isn’t about excess—it’s about alignment.
That perspective took on new urgency following a life-altering diagnosis. “Being diagnosed with Parkinson’s gave me immense clarity,” he shares. “I shifted from chasing hedonic pleasures to understanding eudaimonia—living with purpose, not just pleasure.”
That awakening inspired The 18/40 Rule, a forthcoming book that encourages readers to stop trying to predict the future and instead focus on being present, intentional, and okay with uncertainty. “More is not the way,” Mahoney insists. “We can strive for our best while accepting what comes.”
Despite building a career in one of the world’s most outwardly glamorous industries, Mahoney is grounded and introspective. “I’m surprisingly introverted for an extrovert,” he admits. His most prized accomplishment isn’t a celebrity client list or luxury accolade—it’s his family. He and his wife are committed partners and devoted parents to their 10-year-old son. “My family is everything.”
Mahoney’s professional ethos and personal resilience have earned him features in Forbes, Travel + Leisure, Business Insider, and more. Still, he remains discreet: “We’ve handled the travel details of billionaires and regular people alike, but we share no names for privacy.”
His vision for Lugos Travel continues to evolve, but the direction is clear: up and to the right. Not just in revenue, but in impact. “I want to help people strengthen their relationships and live more meaningful lives.”
Shane Mahoney
Website & Profile Hub: shanemahoney360.com
Instagram: @shane__mahoney
Facebook: Shane Mahoney
Email: shane@lugostravel.com
Callout Box: Wisdom from Shane Mahoney
- “More is not the way.”
- “Be determined. Love what you do so much that no one can take your focus away.”
- “Being okay with whatever happens doesn’t mean giving up. It means striving with peace.”
- “Luxury isn’t about excess. It’s about alignment.”
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