Fox Serves Up a New Era of Creator‑Led Food Entertainment

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Fox Entertainment has unveiled a major strategic bet on the burgeoning creator economy with the launch of Fox Creator Studios, a digital first division aimed at partnering with top online talent to build new entertainment formats and global IP. The initiative, announced in early January at CES 2026 in Las Vegas, kicks off with a strong focus on food content, signing deals with culinary superstar Gordon Ramsay and digital stars including YouTube’s Rosanna Pansino among others.

Fox Creator Studios represents a deliberate pivot by the media giant toward creators who have built massive, loyal audiences across social platforms and represent the next generation of storytelling. As Fox CEO Rob Wade put it, “Creators are today’s production companies, storytellers and superstars,” reflecting the company’s belief that traditional production models are being reshaped by digital native talent.

A Star Studded Food Roster to Launch a New Division

At the heart of the launch is an inaugural slate of food creators, a vertical that aligns with Fox’s long history of culinary content and taps into one of the most popular categories online. Leading the charge is Gordon Ramsay, whose influence extends far beyond the kitchen with more than 115 million social media followers. Ramsay has been a television staple for decades and his involvement bridges Fox’s mainstream expertise with cutting edge digital audiences.

Joining Ramsay is Rosanna Pansino, a baker and entertainer whose YouTube channel reaches nearly 20 million fans with fun, accessible recipes and creative culinary challenges. Other promising creators signed to the studio include

Jolly, the British duo exploring cross cultural food experiences
Sorted Food, known for engaging challenge driven cooking and travel content
Food Theorists, blending science and storytelling around food culture
Little Remy Food, a viral creator specializing in fast paced, trendy snack videos

Together, this roster reflects Fox’s strategy to blend global celebrity names with digital stars who resonate with younger audiences, from linear television viewers to YouTube subscribers and TikTok enthusiasts.

Beyond Algorithms: Fox’s Creator Vision

Fox Creator Studios is not just about talent deals. It’s about developing new intellectual property and scalable formats that can live on multiple platforms. Unlike typical creator partnerships that rely heavily on social algorithm trends, Fox intends to use its production muscle, including funding, distribution, ad sales infrastructure and global reach, to help creators build long lasting franchises that are medium and platform agnostic.

Industry observers note that this move joins a broader trend where legacy media companies are increasingly courting digital talent as built in audience drivers. As one commentator put it, “Fox is ahead of the curve… legacy media companies are dipping their toes into the creator economy,” recognizing that audience engagement now extends well beyond traditional television.

Fox also announced a sister initiative, Creators@Fox, targeting expanded branded content opportunities across its entertainment, news, sports and streaming divisions, further signaling that creator led content is becoming central to the company’s broader revenue strategy.

A Strategic Play in a Shifting Media Landscape

This launch comes at a time when the creator economy continues to reshape media consumption habits. Platforms like YouTube, TikTok and Instagram have nurtured a new generation of stars who draw billions of views and influence global trends, particularly among younger demographics that traditional TV struggles to reach. By marrying creator influence with Fox’s production and distribution clout, Creator Studios aims to capitalize on this shift and produce content that resonates across generations and geographies.

For Fox, food, a category that has thrived in both broadcast and digital formats, offers a strong testing ground. Culinary content traditionally translates well across formats and platforms, making it an ideal starting point for a division designed to nurture both personality driven and format driven IP that can scale globally.

What Comes Next

Fox Creator Studios is expected to roll out additional verticals beyond food in the coming months, though the company has not yet disclosed specific genres or talent. What is clear is that Fox is positioning itself to be a major backer of creator led storytelling, betting that the next wave of cultural hits may emerge not from studios alone but from collaborations that fuse digital native talent with traditional media infrastructure.

As legacy media continues to adapt to digital consumption patterns, Fox’s move underscores a broader evolution. Creators are no longer just partners or promotional voices. They are increasingly becoming full creative collaborators and content engines in their own right.