Location: Miami, FL (Hybrid or Remote Considered)
Compensation: Competitive Salary + Performance Bonuses + Growth Equity Potential
About The Miami News
The Miami News is more than a media brand—we’re a movement. Built at the crossroads of culture, current events, entertainment, and business, we’re redefining modern journalism by telling real stories that connect and convert. Our audience is bold, diverse, and growing fast—and now we’re looking for the right leader to take that growth to the next level.
The Role:
As Head of Growth, you’ll be the architect and driver of our expansion. This is a performance-driven role for someone who thrives at the intersection of creativity, strategy, data, and speed.
You’ll be responsible for audience development, digital acquisition, partnerships, funnel optimization, retention, and the monetization engine that turns views into value. Your mission? Grow our readership, community, and revenue—fast.
This is a high-impact role that reports directly to the Publisher and works closely with editorial, marketing, and product leadership.
Key Responsibilities:
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Develop and execute a cross-platform growth strategy focused on user acquisition, engagement, and retention
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Build and optimize funnels for newsletter sign-ups, article distribution, paid content, and membership/subscription models
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Drive SEO, social, referral, and direct traffic with clear KPIs and reporting
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Launch and scale audience campaigns across paid and organic channels (Meta, Google, TikTok, YouTube, newsletters, etc.)
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Analyze data and performance dashboards to identify key levers and growth bottlenecks
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Manage testing and experimentation roadmap (A/B testing, headlines, CTAs, etc.)
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Collaborate with editorial and design teams to create growth-optimized content and user experiences
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Identify and negotiate strategic partnerships to accelerate exposure and traffic
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Oversee growth tools, platforms, and integrations (analytics, CRM, automation, etc.)
You Are:
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A growth hacker at heart with a deep love of media, content, and consumer psychology
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A creative strategist who thrives on metrics, experiments, and “what ifs”
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A master of digital platforms, email marketing, SEO, performance ads, and analytics
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Comfortable moving between high-level strategy and hands-on execution
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Obsessed with numbers—but not afraid to break the rules to find what works
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Entrepreneurial, fast-moving, and deeply collaborative
Qualifications:
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5+ years of growth, marketing, or audience development experience—preferably in media, tech, or consumer brands
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Proven track record of growing digital audiences and converting them into customers, subscribers, or loyal users
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Deep experience with tools like Google Analytics, Meta Ads Manager, email platforms (ConvertKit, Mailchimp, etc.), and CMS systems
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Strong copy instincts and an eye for what makes content shareable and clickable
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Comfortable managing budgets and reporting ROI to executive leadership
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Bonus: experience scaling newsletters, podcast audiences, or subscription-based models
Why Join Us?
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Help shape one of the most talked-about emerging media brands in the U.S.
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Work alongside a team of creative rebels and respected voices
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Be given real ownership, autonomy, and the runway to test your biggest ideas
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Work in a mission-driven, high-energy culture with national and global reach
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Competitive salary, bonus structure, and future equity participation
📩 To Apply:
Send your resume, a brief cover letter, and examples of campaigns or results you’ve driven with the subject line: Head of Growth Application – [Your Name]
The Miami News is an equal opportunity employer. We celebrate diversity and are committed to building a culture where creativity and innovation thrive.
