Location: Miami, FL (Hybrid or Remote Considered)
Employment Type: Full-Time | Senior-Level
Compensation: Competitive Salary + Bonuses + Strategic Incentives
About The Miami News
The Miami News is a fast-growing digital media brand at the intersection of storytelling, culture, business, and innovation. With deep roots in South Florida and a growing global reach, we’re building a media movement that’s fearless, fresh, and deeply connected to the audience it serves. Our mission? Deliver bold content that inspires action, challenges norms, and expands what news can be.
The Role:
As Audience Development Director, you’ll lead the strategy that gets our stories in front of the right people—at scale. From social media and SEO to newsletters, partnerships, and emerging platforms, you’ll oversee how we grow, engage, and retain our audience across every channel.
This is a key leadership role for a data-savvy, creative strategist who lives at the intersection of content and distribution. You’ll work closely with editorial, product, marketing, and analytics teams to build loyal communities, grow readership, and turn casual viewers into lifelong fans.
Key Responsibilities:
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Develop and execute a comprehensive audience growth strategy across all channels (social, search, newsletters, referrals, etc.)
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Oversee social media, newsletter, and SEO teams to ensure consistent brand voice and data-driven tactics
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Grow and segment our email newsletter audience with personalized, high-performing content
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Leverage analytics and A/B testing to improve reach, CTR, retention, and conversion
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Identify new traffic sources and distribution partners to amplify reach (collabs, syndication, influencer campaigns)
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Optimize audience journeys from discovery to conversion (subscriptions, events, memberships, etc.)
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Build and manage KPIs tied to growth, engagement, and retention
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Collaborate with editorial to ensure stories are optimized for search and sharing
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Stay ahead of algorithm changes, media trends, and emerging platforms (YouTube Shorts, Threads, LinkedIn newsletters, etc.)
You Are:
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A media-savvy growth leader with a love for analytics, content, and digital strategy
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A curious, collaborative manager who thrives in creative chaos
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Obsessed with testing, iterating, and scaling what works
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Skilled at interpreting metrics and presenting actionable insights
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Passionate about the power of journalism and community-driven media
Qualifications:
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5–8 years of experience in audience development, digital marketing, or content distribution—ideally within media, publishing, or news
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Proven track record growing engaged audiences across channels
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Deep knowledge of SEO best practices, newsletter platforms, and social content trends
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Hands-on experience with tools like Google Analytics, Meta Business Suite, Ahrefs, Mailchimp/ConvertKit/Beehiiv, and CMS systems
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Exceptional communication, leadership, and project management skills
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Bonus: Experience building community-based growth (Discord, Substack, etc.)
What We Offer:
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The opportunity to shape the growth strategy of one of the most exciting emerging media brands
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A fast-moving, collaborative, mission-driven team
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Remote-friendly with optional Miami HQ access
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Competitive compensation and performance incentives
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Access to powerful platforms, tools, and storytelling opportunities
📩 To Apply:
Send your resume, a brief growth philosophy, and samples of campaigns, dashboards, or results you’ve driven. Use subject line: Audience Development Director – [Your Name]
The Miami News is an equal opportunity employer. We welcome candidates from all backgrounds and believe that great ideas come from diverse voices.
